Become a Dementia Friend

Learn more about what it is like to live with dementia and turn that understanding into action. It’s really easy to do:

Become a Dementia Friend

Dementia Friends Ambassadors

Find out more about what it means to be a Dementia Friends Ambassador and how you can be involved.

Find out more

Get your organisation involved

Register your organisation and we'll get in touch to talk through what support and resource are available, how you can create Dementia Friends and what other actions you can take to help people affected by dementia.

Register your organisation

About Dementia Friends

Alzheimer’s Society’s Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition.

Whether you attend a face-to-face Information Session or watch the online video, Dementia Friends is about learning more about dementia and the small ways you can help. From telling friends about the Dementia Friends programme to visiting someone you know living with dementia, every action counts.

About the initiative



Latest actions

Wear my badge during my nursing placement, become more knowledgeable about the subject, and tell other nurses and people about how to become a dementia friend by Rebecca Jones

I want to be the sort of person people would turn to if they either had dementia or knew someone who had dementia. by Sarah-Jane Giles

I work for St Barnabas Hospice by Deborah Guthrie

Swim for dementia april by deb trelease

Ensure all our staff are trained as Dementia Friends as part of their Induction by Olivia Houlihan

Promote this initiative to members of staff and patients, add posters at reception area, utilise signposting at work for patients with Dementia by Nik Karakatsanis

encourage my colleagues to become a dementia friend by Tina McGinn

Create new dementia friends for our care work organization and increase dementia friends with every new person joining our organization, helping reduce stigma and increase support by promoting good care practices and creating a good and happy environment and emotional memories for the service users with dementia. Distributing the badges to our care staff and telling people about this initiative. by Darius Papara

I will spread the word about dementia friends by David Moore




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